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LEGO’s US offers page has added a new gift-with-purchase for mid-June 2026, and this one comes with a notably high spend threshold. The newly promoted freebie is listed as 30697 Novelty Kit, while the same promotion is presented on the offers page banner as a free Toy Shop with qualifying purchases of $300 or more. According to the current official US offers listing, the promotion runs from June 7, 2026 through June 21, 2026, while supplies last, and the gift carries an official Approximate Retail Value of $24.99. That makes this a proper physical GWP rather than a points event, discount, voucher or shipping perk, and it is the clearest genuinely new US GWP now visible on LEGO’s official offers page.
The important part is straightforward: this is a new US gift-with-purchase now promoted on LEGO’s official offers page, with a $300 minimum spend, a stated $24.99 ARV and a listed window running from June 7 to June 21, 2026. For anyone already planning a larger LEGO order, this is the new GWP worth watching.
LEGO’s current offers page uses two slightly different labels for the same promotion. The product tile calls the gift 30697 Novelty Kit, while the main banner frames it as a free Toy Shop with qualifying purchases. That strongly suggests the promotional set is a small Toy Shop-themed freebie tied to set number 30697.
LEGO 30697 Novelty Kit / Toy Shop US GWP key details
- Gift: LEGO 30697 Novelty Kit, presented on the offers page as a Toy Shop gift
- Start date: June 7, 2026
- End date: June 21, 2026
- Minimum spend: $300 in qualifying purchases
- Gift value / ARV: $24.99
- Availability: While supplies last
- Region: United States
- Official sources: LEGO US offers page, LEGO latest offers terms page, and official LEGO product page
The two numbers most readers will care about are both clear on the official promotion itself. The threshold is $300, which places this well above the more common low-to-mid-tier GWP offers, and the listed $24.99 ARV makes it a more substantial freebie than the small impulse-tier promos LEGO sometimes runs.
What the official LEGO listing confirms
On LEGO’s current US offers page, the product tile lists 30697 Novelty Kit and states that the offer is available exclusively from 06/07/2026 to 06/21/2026, while stocks last. The same tile also gives the gift an official value of $24.99. Meanwhile, the larger promotional banner clearly states Free Toy Shop with purchases of $300*, which is the key threshold detail shoppers need before checkout.
That combination is enough to identify this as a genuine new GWP rather than a points multiplier or generic Insiders promo. It is a physical free set, it has a specific offer window, and LEGO is explicitly attaching it to a purchase threshold.
Why this June 2026 GWP stands out
The main thing that makes this one notable is the spend requirement. A $300 minimum means this is not a casual add-on freebie for a small order. It is aimed at larger baskets, likely for collectors already buying one or more premium sets. That also means the value judgment will depend heavily on what you were planning to buy anyway.
Still, a Toy Shop-themed GWP can have broader appeal than a tightly theme-locked bonus. If the official product page stays in line with the naming used on the offer tile, 30697 looks like the sort of festive or display-friendly extra that may appeal to LEGO fans outside a single licensed theme.
What to check before ordering
Before placing an order, it is worth checking both the official LEGO US offers page and the current latest terms and conditions page. The offers page is where LEGO currently presents the gift, its active date window and the $300 requirement, while the terms page is the place to confirm any exclusions, availability limits and return conditions as the promotion develops.
For now, the clear takeaway is simple: LEGO 30697 Novelty Kit, promoted as a free Toy Shop, is now the newest US GWP on LEGO’s official offers page, running from June 7 to June 21, 2026 with a $300 minimum spend and a stated $24.99 ARV.
