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LEGO has added two genuinely new US gift-with-purchase offers to the official offers page: Scary Haunted Tree (40900) and Alex’s Campfire Conflict (30732). Both promotions start on September 21, 2026 and currently run through September 30, 2026, while stocks last. The larger freebie is Scary Haunted Tree, which has an official listed value / ARV of $19.99 and requires a minimum spend of $100 in LEGO merchandise only. The second offer is Alex’s Campfire Conflict, with a lower listed value / ARV of $4.99 and a lower qualifying threshold of $40 across Minecraft®, NINJAGO®, Marvel, City merchandise. Because both GWPs now have live official LEGO product pages plus matching entries on the current LEGO offers terms page, these are clearly real new promotions rather than generic Insiders marketing, discount messaging or double-points banners.
LEGO has refreshed its US offers lineup with two proper new gift-with-purchase promotions, and both are already fully documented across LEGO’s own ecosystem. After checking the official LEGO US offers page, the current LEGO offers terms page and each reward’s product listing, the new GWPs are Scary Haunted Tree (40900) and Alex’s Campfire Conflict (30732).
That distinction matters because the offers page often blends together true GWPs, generic Insiders messaging, points promotions, seasonal discounts and product-led marketing. In this case, both promotions have clear start dates, end dates, approximate retail values and spend thresholds, so they count as genuine new gift-with-purchase deals worth tracking on their own.
They also target different buyers. Scary Haunted Tree is the bigger and more broadly applicable reward, tied to a $100 spend in LEGO merchandise only. Alex’s Campfire Conflict is smaller and cheaper to unlock, but it is restricted to purchases in Minecraft®, NINJAGO®, Marvel, City merchandise only.
New LEGO US GWPs at a glance
- Scary Haunted Tree (40900): start date September 21, 2026, end date September 30, 2026, minimum spend threshold $100, gift value / ARV $19.99, qualifying products: LEGO merchandise only
- Alex’s Campfire Conflict (30732): start date September 21, 2026, end date September 30, 2026, minimum spend threshold $40, gift value / ARV $4.99, qualifying products: Minecraft®, NINJAGO®, Marvel, City merchandise only
On timing, LEGO currently lists both offers as beginning on September 21, 2026 and ending on September 30, 2026. As usual, both promos are available while supplies last and are limited to one per household according to the current terms.
That shared promo window makes this feel like a coordinated seasonal drop rather than two random listings appearing at different times. One GWP leans into Halloween display value, while the other gives LEGO a lower-threshold gaming-flavored extra that can help move several major themes at once.
LEGO Scary Haunted Tree 40900: start date, end date, value and threshold
Scary Haunted Tree (40900) is the headline offer of the pair. LEGO’s terms page currently says it is valid from September 21, 2026 through September 30, 2026, while stocks last, and requires a qualifying purchase of at least $100 in LEGO merchandise only.
- Gift: Scary Haunted Tree (40900)
- Start date: September 21, 2026
- End date: September 30, 2026
- Minimum spend threshold: $100
- Gift value / ARV: $19.99
- Qualifying rule: LEGO merchandise only
The official qualifying text is explicit: Qualifying purchase must be equal to or greater than $100 in LEGO merchandise only.
LEGO’s product page describes the set like this: Bring fascinating fun to Halloween with the LEGO® Creator Scary Haunted Tree (40900) building set for boys and girls ages 8 and up. Kids can create scary scenarios with this Halloween toy, featuring a black tree with movable arms. This spirited tree also has a mouth that lights up at the touch of a button and comes with a pumpkin toy and a crow. When playtime is over, display it as a creative Halloween decoration. Set contains 218 pieces. HALLOWEEN PLAYTIME – Bring extra fun to Halloween with this LEGO® Creator Scary Haunted Tree (40900) building set for boys and girls ages 8 and up HAUNTED TREE WITH ACCESSORIES – Turn a switch to move the forest spirit’s arms and imagine scary stories with the pumpkin toy and crow side builds LIGHT UP SMILE – Kids can give the haunted tree an eerie glow by pressing a button at the back to light up its wide mouth, adding even more fun in the dark HALLOWEEN DECORATION – Display this model onany windowsill, desk, shelf or bedside table to add a touch of Halloween spirit to the home GIFT IDEA FOR KIDS – This LEGO® Creator set makes an enchanting treat for boys and girls ages 8 and up who love Halloween crafts and imaginative play DIMENSIONS – This 218-piece tree in this mini building kit measures over 6 in. (16 cm) high, 3 in. (7 cm) long and 7 in. (17 cm) wide
On paper, this is the more substantial reward. It is a 218-piece build for ages 8+, and the product page is already labeled Gift with purchase, confirming that it is being treated as a promotional item rather than a normal retail listing.
What stands out most here is that LEGO is not tying the gift to a narrow theme, a single collector SKU or an Insiders-only restriction. A straight $100 spend across LEGO merchandise gives this GWP fairly broad appeal, especially for anyone already placing a larger order this week.
At a listed $19.99 ARV, it is also positioned as a more meaningful bonus than a typical low-value polybag. It is still a relatively small promo by the standards of the biggest collector GWPs, but it has enough character and display presence to stand out as more than throwaway filler.
LEGO Alex’s Campfire Conflict 30732: start date, end date, value and threshold
The second newly promoted freebie is Alex’s Campfire Conflict (30732), which runs on the same dates but with a much lower barrier to entry. LEGO’s current terms set the threshold at $40, but only for Minecraft®, NINJAGO®, Marvel, City merchandise.
- Gift: Alex’s Campfire Conflict (30732)
- Start date: September 21, 2026
- End date: September 30, 2026
- Minimum spend threshold: $40
- Gift value / ARV: $4.99
- Qualifying rule: Minecraft®, NINJAGO®, Marvel, City merchandise only
LEGO’s qualifying summary reads: Qualifying purchase must be equal to or greater than $40 in Minecraft®, NINJAGO®, Marvel or City merchandise only.
That is a very different structure from 40900. Instead of one high threshold with broad store-wide applicability, 30732 goes for a smaller spend target tied to a curated group of themes. If you were already shopping Minecraft, NINJAGO, Marvel or City, this is the easier offer to trigger.
The product page itself is simple and clearly positioned as a bonus item. LEGO describes it this way: Alex is in a pretty field building a campfire and planting flowers with his shovel. But watch out – while Alex fends off an angry bee, a zombie is also preparing to attack!
As a set, 30732 is a compact 31-piece reward for ages 6+, and like 40900 it is marked Gift with purchase on its official product page.
Its listed value of $4.99 makes it a much lighter bonus than the haunted tree, but that is not necessarily a problem. The lower threshold is the entire point. For a relatively modest purchase in one of the qualifying themes, it adds a small official extra without forcing buyers into a larger basket.
What these new LEGO US GWPs mean for shoppers
Together, these two new promotions give LEGO a sensible two-tier GWP setup in the US. Scary Haunted Tree (40900) targets broader orders and seasonal interest, while Alex’s Campfire Conflict (30732) gives buyers in specific play themes a smaller but easier-to-reach bonus.
If your main goal is getting the best-value freebie, 40900 is the clear headline. It has the higher ARV, the higher piece count and the more flexible qualifying rule. If your goal is simply to unlock an extra with a smaller purchase, 30732 is the more accessible option as long as your basket is built around the eligible themes.
Either way, both promotions are now officially live and clearly documented by LEGO itself, which is exactly what matters most for tracking new GWPs cleanly and accurately.
Final takeaway on the new LEGO US GWPs
LEGO has launched two genuinely new US GWPs on September 21, 2026: Scary Haunted Tree (40900) and Alex’s Campfire Conflict (30732). Both currently end on September 30, 2026, but they serve different kinds of buyers.
Scary Haunted Tree 40900 is the larger promo, with a $100 minimum spend threshold, a listed gift value / ARV of $19.99 and broad LEGO merchandise qualification. Alex’s Campfire Conflict 30732 is the smaller themed extra, with a $40 threshold, a listed gift value / ARV of $4.99 and qualification limited to Minecraft®, NINJAGO®, Marvel, City merchandise.
Official sources: LEGO US offers page, current LEGO offers terms page, Scary Haunted Tree 40900 product page and Alex’s Campfire Conflict 30732 product page.
