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LEGO’s upcoming K-Pop Demon Hunters tie-in is starting to come into focus thanks to a new Reddit post that appears to show the retail box for 72537 Derpy Tiger and Sussie Bird. The image points to a quirky creature build rather than a standard minifigure-heavy playset, with the box front showing a stylised blue tiger, the small Sussie Bird companion, and a bright pop-fantasy visual identity tied directly to Netflix’s K-Pop Demon Hunters. Based on the packaging details visible in the image, the set is aimed at ages 9+, includes 825 pieces, and is expected to launch on August 1. Pricing shared in the Reddit post currently points to $70 / £60, with the suggestion that it could remain a LEGO-exclusive release for a limited period before wider availability.
If this packaging image is accurate, 72537 looks like one of the more unusual licensed LEGO releases on the horizon. Instead of leading with a vehicle, location or minifigure lineup, the set appears to focus on a display-friendly brick-built character duo, giving the K-Pop Demon Hunters license a very distinct first impression in the LEGO format.
What the Reddit post shows
The source for this reveal is a Reddit post on r/Legoleak, titled “K-Pop Demon Hunters: 72537 Derpy Tiger & Sussie Bird set reveal (from Lego) Aug 1”. The post also claims a price of $70 USD / £60 and adds that the set will likely be exclusive to LEGO for a few months before a wider retail release.
Because this information is currently being circulated through a leak-style community post rather than a normal product listing on LEGO.com, it is still worth treating some of the wider release details cautiously. That said, the box image itself looks polished and retail-ready, and it clearly shows several pieces of packaging information that are hard to dismiss as guesswork.
What is visible on the box
The box front identifies the set as 72537 Derpy Tiger and Sussie Bird. It carries Netflix branding and the full K-Pop Demon Hunters title, which strongly suggests this is being positioned as a direct tie-in rather than a loose inspiration piece.
The build itself looks deliberately expressive and cartoonish. Derpy Tiger is shown as a chunky blue creature with oversized eyes, visible fangs, a black-tipped tail and a playful front print that reads “HELLO FRIEND”. Sussie Bird appears perched above on a thin vertical support, adding a second character to the composition without changing the set into a cluttered multi-build format. A small flower pot accessory is also pictured near the base.
One other interesting detail is the way the packaging mixes the creature build with character artwork from the film. That gives the set a broader media tie-in feel, and it may help explain why LEGO seems to be treating this as more of a collectible licensed display piece than a straightforward action playset.
Why this set stands out
Assuming the reveal holds, 72537 immediately stands out because it does not look like a typical first-wave licensed set. LEGO often starts a new partnership with obvious anchors such as vehicles, hero minifigures or iconic locations. Here, the focus seems to be a stylised creature duo that can work as both a shelf piece and a character-first collectible.
That approach could make a lot of sense for a Netflix-linked launch. A distinctive brick-built creature is visually memorable, broadly giftable, and potentially easier to market to both younger builders and older fans who like unusual one-off display models. The 825-piece count also places it comfortably above a small impulse product while keeping it below the size and price of a major flagship release.
Price, release date and availability
At the moment, the clearest release information attached to the reveal is the August 1 launch date included in the Reddit post title. The same post lists the set at $70 in the US and £60 in the UK.
Those numbers feel plausible for an 825-piece licensed set with a large character build, but they should still be treated as provisional until LEGO publishes the product through its official channels. The same applies to the note that 72537 may remain exclusive to LEGO for the first few months before moving into broader retail availability.
Even so, the combination of visible box art, piece count, age mark and set naming already gives fans a much better idea of what this release is than a text-only leak ever could.
Early takeaway
For now, LEGO 72537 Derpy Tiger and Sussie Bird looks like a genuinely unusual licensed reveal: bright, character-driven and far more display-oriented than many people might expect from a new entertainment tie-in. If the leaked retail image reflects the final product, this could end up being one of the more distinctive August LEGO launches, especially for builders who enjoy oddball creature models and pop-culture crossovers that do not follow the usual template.
We will update this story if LEGO publishes an official listing with confirmed regional pricing, more images or additional product details.
