LEGO has officially launched its new SMART Play system, introducing a fresh line of interactive products built around Smart Bricks, Smart Tags and Smart Minifigures. The rollout begins with eight new Star Wars sets, marking one of the company’s biggest pushes yet to blend traditional brick-building with responsive play. According to LEGO’s official Smart Play pages, the new system is designed to stay screen-free while adding sound, light and motion-based interaction. The central Smart Brick can react to twists, taps and movement, while Smart Tags and Smart Minifigures trigger different sounds and responses during play. LEGO is presenting the platform as a major new play system rather than a one-off experiment.
LEGO launches Smart Bricks with a new SMART Play platform
LEGO has officially launched its new SMART Play system, introducing a fresh line of interactive products built around Smart Bricks, Smart Tags and Smart Minifigures. The rollout begins with eight new Star Wars sets, marking one of the company’s biggest pushes yet to blend traditional brick-building with responsive play.
What Smart Bricks and SMART Play actually do
According to LEGO’s official Smart Play pages, the new system is designed to stay screen-free while adding sound, light and motion-based interaction. The central Smart Brick can react to twists, taps and movement, while Smart Tags and Smart Minifigures trigger different sounds and responses during play. LEGO is presenting the platform as a major new play system rather than a one-off experiment.
All eight LEGO SMART Play sets revealed so far
The first wave includes three All-in-One sets containing the full Smart Play experience:
- 75423 SMART Play: Luke’s Red Five X-Wing — $89.99
- 75421 SMART Play: Darth Vader’s TIE Fighter — $69.99
- 75427 SMART Play: Throne Room Duel & A-Wing — $159.99
LEGO is also releasing five Compatible expansion sets:
- 75424 SMART Play: AT-ST Attack on Endor — $49.99
- 75422 SMART Play: Yoda’s Hut and Jedi Training — $69.99
- 75420 SMART Play: Luke’s Landspeeder — $39.99
- 75426 SMART Play: Millennium Falcon — $99.99
- 75425 SMART Play: Mos Eisley Cantina — $79.99
Why LEGO is betting big on Smart Bricks in 2026
On its official pages, LEGO says Smart Bricks react dynamically to how children move and play, using sensors, light and sound to create what it calls a new dimension of LEGO play. It is also positioning SMART Play as a long-term platform that can expand over time through additional sets and characters.
Early reaction from experts and media
The launch has already sparked debate. In a recent BBC report covering the unveiling at CES 2026, some play experts argued that adding too much technology could risk diluting the open-ended imaginative play that made LEGO iconic. Others said that, if designed carefully, responsive physical toys could offer a compelling bridge between classic building and modern interactivity.
Whatever side of the debate you fall on, one thing is clear: LEGO is betting big on Smart Bricks and SMART Play in 2026. With a full Star Wars launch lineup, dedicated hardware and a clear platform strategy, this could become one of the most important LEGO product experiments of the year.
